Personal Information
Entreprise/Lieu de travail
Darlinghurst, NSW Australia
Secteur d’activité
Advertising / Marketing / PR
Site Web
affinity.ad
À propos
Creating brand affinity doesn’t happen in one step. It’s a courting process. A process we call Considered Purchase™. Establishing a personalised connection with people over a series of tailored interactions. This may include a tech platform, a TV commercial or even inspire new product innovation. But with technology continually changing how people engage, you can be sure it’s always a deeply considered approach. In fact, everything we do relies on data and the real-time information we unearth - because to change human behaviour, we must first understand it. Fuelled by understanding, we shape these learnings into intelligent creative communications.
Mots-clés
sxsw interactive
sxsw
sxsw 2016
sxsw16
marketing
marketing measurement
digital marketing
brand
advertising
ideas
agency
creativity
ux
customer experience
loyalty
start up
data analytics
data measurement
sxsw2015
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