Personal Information
Entreprise/Lieu de travail
Greater Boston Area, MA United States
Profession
Founder, Chief Experience Officer, and Health Principal at Mad*Pow
Secteur d’activité
Design
Site Web
www.madpow.net
À propos
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to financial services, technology, media, education, and hospitality.
Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with companies like Aetna, CVS, McKesson, and Fidelity has helped them improve the experiences their patients and customers have with them, leverage design to drive change, and facilitate human-centric innovation. As the chief ins
Mots-clés
design
healthcare
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experience design
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ethnography
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ux
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idea 2010
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