Personal Information
Entreprise/Lieu de travail
São Paulo Area, Brazil Brazil
Profession
Design Thinker, Business Strategist & Researcher
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.mirante.me
À propos
I am a creative and passionate product strategy professional who has successfully led multidisciplinary research and UX/design teams in small start-ups and large enterprises alike. Over the past 18 years, I've helped big and small companies to solve some thorny business challenges by designing innovative business models, eco-systems, and related product concepts. Being an entrepreneur myself, I sold my research company to Buscapé (a Naspers Company) in 2011 and joined their team as Product/UX Director.
I have extensive experience with quantitative and qualitative market research and product development using Scrum/Agile methodologies, having helped companies such as Nokia,Telefónica, and.
Mots-clés
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base de dados
data analytics
cx
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mitos
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educacao
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user testing
revealing emotions
fashion blogs
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brain computer interaction
communication
bci
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results
emoções
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pesquisa
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mental models
interaction design
information architecture
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