The Story Lab
220
Abonné
Personal Information
Entreprise/Lieu de travail
Melbourne, Australia, Victoria Australia
Secteur d’activité
Advertising / Marketing / PR
Site Web
about.me/paulchappell
À propos
I have been working in advertising, marketing and media for the past 24 years, traversing both traditional and digital media in creative and strategic roles.
Currently I'm GM of The Story Lab, a global network of content agencies in the Dentsu Aegis Network. We develop comprehensive content solutions from strategy through to production, distribution, integration, amplification and performance management. It's an exciting path to be forging, working with local and global brands to tell meaningful brand stories that disrupt the old school model of marketing and advertising.
I love the challenge of migrating clients from traditional thinking to digital thinking, and combining both channels...
Mots-clés
content marketing
branded content
advertising
marketing
content
video marketing
digital marketing
branding
content strategy
business
content planning
agency
content is king
new media
strategy
storytelling
communications
digital strategy
trends
future
technology
online video
brand strategy
brand archetypes
innovation
adma
video site maps
social media
twitter
facebook
video
film
google
australia
conversion
melbourne
youtube
contests
video seo
Tout plus
- Présentations
- Documents
- Infographies
Why Content Marketing Fails
Rand Fishkin
•
il y a 10 ans
Digital Strategy 101
Bud Caddell
•
il y a 10 ans
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
•
il y a 10 ans
What is strategy?
Dr. Marc Sniukas
•
il y a 14 ans
Archetype Overview with brand examples & character compass
Emily Hean
•
il y a 10 ans
10 PowerPoint Templates That Don't Suck
Presentation Panda
•
il y a 8 ans
Brand Positioning Workshop
Beloved Brands Inc.
•
il y a 11 ans
Death To Bullshit
Brad Frost
•
il y a 11 ans
Blue Ocean Strategy
Yodhia Antariksa
•
il y a 17 ans
Top 15 for '15: 2015 Marketing and Advertising Trends
HubSpot
•
il y a 8 ans
Content Strategy: Content is King!
Karen McGrane
•
il y a 14 ans
[Report] The Rise of Digital Influence, by Brian Solis
Altimeter, a Prophet Company
•
il y a 12 ans
A six step content marketing model
Steven Van Belleghem
•
il y a 12 ans
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
•
il y a 15 ans
What is a great digital creative brief
Julian Cole
•
il y a 11 ans
A Framework for Social Analytics
Susan Etlinger
•
il y a 12 ans
Strategy Grand Tour
arvetica
•
il y a 16 ans
Sample creative briefs
josue_cerda
•
il y a 12 ans
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Joe Pulizzi
•
il y a 8 ans
Digital content trends 2013
Neil Perkin
•
il y a 11 ans