Charlie Gu

Greater Los Angeles Area United States

Director

Advertising / Marketing / PR

Plan and execute Chinese consumer marketing strategy for Beverly Center. -- Manage Chinese tourism program in collaboration with Los Angeles Tourism and Convention Board, major Chinese tour operators and local receptive agencies. -- Coordinate with Beverly Center guest services and tenants to implement China Ready amenities such as China UnionPay acceptance and in-language materials -- Manage Chinese media relations and social media platform such as Weibo for Beverly Center Lead travel trade outreach and partnership for CLA clients including Taubman Centers, Beverly Center, Malibu Family Wines and LA Tourism.