David Amerland

semantic search marketing intentionality business intentional values brand values branding trustworthiness trust identity lifestyle life purpose decision-making social media the sniper mind seo search intentional leadership intentional living sense of self introspection logic neuroscience sensemaking narrative focus self-development self-improvement leadership leadership development management personal branding engagement employee engagement meaningful work meaning roi social media strategy social media marketing influencers unstructured data semi-structured data structured data behavioral marketing brand development behavior mental schema choices business decisions consumer actions intent snipers sofia ipra technology change management communication public relations. pr strategic thinking brain analytics cognitive analytics business thinking analytics finance reputation search marketing london smx entity search hummingbird google hummingbird authority and trust in search google semantic search david amerland trust and reputation in search entities concepts