Personal Information
Entreprise/Lieu de travail
Sydney, NSW Australia
Profession
Director at B4P (BforP.com) and Assent CG (AssentCG.com)
Secteur d’activité
Consulting / Advisory
Site Web
www.BforP.com
À propos
I specialise in consulting to the FMCG industry.
Benchmarking for Performance (B4P) does quant and qual research to identify, reveal and share best practice in FMCG sales and marketing functions. It runs competitive, strategic and performance benchmarking studies for companies such as L'Oreal, Coke, Heinz, GSK,, Mars, Unilever, BAT, Colgate, etc. It researches and consults on demand in each region of the world advising clients on restructures, headcount, efficiency and effectiveness in the sales and marketing workstreams.
Projects 2018-19 will be in ANZ, Vietnam, Malaysia, and Saudi Arabia
Mots-clés
fmcg sales and marketing planning
sales
marketing
consumer goods
strategy
professional development
strategic planning
best practices
consumer services
consumer
processes
checklists
templates
tools
customer engagement
customer management
category marketing
shopper marketing
channel marketing
consumer sales and marketing
marketing director
brand manager
brand management
workshops sales
workshops marketing
courses sales
courses marketing
education and training
human resrources
capabilities
competencies
marketing strategy
return on investment
benchmarking
resources
innovation
metrics
ecommerce
Tout plus
- Présentations
- Documents
- Infographies