David Yeend

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12/13 - present: VP, Planning Director 6/11 - 12/13: VP, senior brand planner (22squared) 4/10 - 6/11: senior brand planner (22squared) 3/07 - 3/10: senior copywriter, 22squared (formerly WestWayne) 2003 – 2007: freelance (wongdoody, rethink, rubin postaer, many, many others) 1999 – 2002: copywriter, McCann Erickson 1997 – 1999: copywriter, DDB Seattle Specialties: Developing branding and retail advertising campaigns for traditional and emerging media. Strategic insights.

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David Yeend

Get Ready for GenZ - 22squared Brand Strategy

The Trend Commandments (July 2014)

22squared Trends 2013: "The Sh*t List"

How to Get People to Talk About Your Brand

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