Dean McBeth
215
Abonné
Personal Information
Entreprise/Lieu de travail
Austin, Texas Area United States
Profession
Turning art + science into action.
Secteur d’activité
Advertising / Marketing / PR
À propos
Recent Head of Integrated Strategy at global advertising agency CP+B, where I drafted SWAT teams of strategists, comms planners, analytics experts, data scientists, developers, social platform specialists and user experience (U/X) experts to tackle some of their client’s biggest problems. To name a few, I helped Domino’s introduce the world to the first purpose-built pizza delivery car and tweet/emoji ordering. For Fruit of the Loom, launched a line of dapper sweat suits resembling iconic business suit styles, and managed the presidential run of Hotels.com’s, Captain Obvious –obviously.
An 18-year veteran in marketing strategy, I’ve held senior roles in advertising, PR and digital firms...
Mots-clés
advertising
marketing
strategy
analytics
social media
socialmedia
contentmarketing
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