Personal Information
Entreprise/Lieu de travail
San Francisco Bay Area United States
Profession
Strategist at Organic
Secteur d’activité
Advertising / Marketing / PR
À propos
How to build a strategist like me:
1) Take a college student with an anthropology/theatre double major.
2) Layer on three years of working in marketing for a small business.
3) Add two years of learning about planning from people who learned their lessons in the field.
4) Set with experience in integrated planning for CPG (beauty & pet) and Pharma clients.
5) Add a layer of B2B brand building and content marketing
6) Garnish with optimism.
Specialties: Brand belief/ behavior development, audience segmentation, data analysis, network analysis, multi-platform strategy, customer insight, self-defense instruction.
Mots-clés
marketing and advertising
archetypes
planning
content marketing
semiotics
branding
social networking
content consumption
web culture
target audience
kfc
coke
nutro
at&t
pepsi
pedigree
case studies
brawny
l.l. bean
cause marketing case studies
cause marketing
american express
behavioral psychology
insights
strategy
hero and the outlaw
art history
content calendar
editorial calendar
Tout plus