Irina Hayward
38
Abonné
Personal Information
Entreprise/Lieu de travail
Sydney, Australia Australia
Profession
Head of Digital & Direct Strategy at BMF Australia
Secteur d’activité
Advertising / Marketing / PR
À propos
Accomplished B2C/B marketing professional with over 19 years broad financial marketing experience, client and agency side including: strategic planning, interactive marketing across full channel mix with key focus on ROI.
Specialising in digital & social effectiveness including customer contact framework and segmentation strategy. Driven by customer insights through testing and integrated channel optimisation.
Specialties:
- B2C and B2B acquisition & retention focus
- Developing and driving marketing strategy that has exceeded the forecasted target
- Strong analytic and problem solving skills to maximise marketing opportunities
- Recognised for decisive leadership skills
Mots-clés
#digitalcex
Tout plus
- Présentations
- Documents
- Infographies
Tips, Tools and Templates To Build Your Content Marketing Strategy
Michael Brenner
•
il y a 8 ans
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia Pacific
Datalicious
•
il y a 8 ans
Keynote slides: Shaping the Future of Healthcare
Ross Dawson
•
il y a 8 ans
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
Michael Goldstein
•
il y a 8 ans
Always-On marketing
fivebyfive
•
il y a 12 ans
20 Resources Every Marketer Should Bookmark
HubSpot
•
il y a 10 ans
2014 Trends Digest Deck for Digital Leaders
Ian Crocombe
•
il y a 10 ans
10 trends for 2014
dentsu
•
il y a 10 ans
The future of banking - NextBank Sydney 2013
Jenny Williams
•
il y a 10 ans
2014 Online Marketing Trends
Dave Chaffey
•
il y a 10 ans