Jacques Warren

Montreal, Canada Area Canada

Data-Driven Man, Digital Value Digger, CEO, KWANTYX

Advertising / Marketing / PR

I have been involved in Internet Marketing for nineteen years, focusing solely on Digital Analytics for the last thirteen. I truly believe Digital Analytics, any kind of Marketing Analytics for that matter, should **really** make a difference, and bring way more value than not doing it. If you can't find tons of value doing Analytics, why do it in the first place? We believe it very strongly at KWANTYX. We even tie a large portion of our invoicing to actually finding that value for our clients. I am also the co-author of the book: "Web Analytics : Mesurer le succès et maximiser la profitabilité de votre site Web", published by Eyrolles, Paris, in October 2009. Now in its second edition.