Jonathan Crossfield

Sydney, Australia, NSW Australia

Storyteller

Advertising / Marketing / PR

I don't want to be described as a social media marketer. Nor a search engine marketer. Definitely don't describe me as just another corporate blogger. I do describe myself as a writer or content marketer, and occasionally a communications manager (but that sounds so cold, bland and formal). But all of these things have a common thread. I'm a storyteller, using all the various resources and tools at my disposal to craft stories and strategies with a beginning, middle and an end. Although I have a varied career — including employment consultant and careers trainer, radio announcer, journalist, marketing manager and nightclub DJ — the common thread has always been using content to tell