Katie Tobin

Austin, Texas Area United States

Senior Brand Strategist at Archer Malmo

Advertising / Marketing / PR

Strategic planning and qualitative research specialist with over 17 years' experience in the persuasion industries - advertising, PR, marketing, and politics. Graduate of Miami Ad School's Account Planning program, December 2010. Researcher extraordinaire with the empathy to uncover meaningful consumer insights, the analytical skills to discover actionable brand and market insights, and the intuitive talent to transform those insights into strategies that shift perceptions, feelings, and behaviors. Demonstrated communications expertise, new business success, and account planning acumen working on both consumer brands and causes. PR practitioners know that a third party validation is th...