Laura Cirillo

Milan Area, Italy Italy

Digital Innovation VP

- Multichannel strategy and new digital customer experience in complex environments; - Strategy for loyalty programs, cross & upsell campaigns, onboarding and anti churn projects. - Remote & digital branches, CRM, social CRM & social media marketing, wealth management, direct marketing, contact center and sales projects start up (financial services, banking, telecommunications, express courier); - Direct sales and web sales agencies management; - Development & management of new contact centers and customer care (digital & social network integrated).