Laurence Parkes

London, United Kingdom United Kingdom

Chief Strategy Officer at Rufus Leonard

Advertising / Marketing / PR

Creating business value is disarmingly simple. You must empathise with people. By understanding people deeply you will be able to identify services that will impact people's lives and create stories that will inspire them to think and act differently. As the lines between products and marketing blur, the future belongs to agencies and individuals that can use this understanding to combine service/ product design with storytelling across ecosystems.