Lean Startup Co.

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Lean Startup Co.

How You Can Start the Next Zipcar by Robin Chase

Evolving and Growing with Lean Startup by Valerie Gofman

Running a Successful Innovation Center at a Fortune 50 Company by Preston Smalley

How Validation and Vision Co-exist by Andres Glusman

Instituionalizing Innovation by Diane Tavenner

Secrets of Rapid Mobile App Development

We Went to West Africa and Learned Our Key Assumptions Were Wrong

10,000 Startups

Making Decisions By Ignoring Sales Metrics

Innovation Accounting in Practice

Testing MVPs with Crowdfunding

Fast, Cheap and In Control: Testing the Market for a New Kind of Car

Bonfire of the Vanity Metrics: Numbers You’re Still Using and Shouldn’t

Making the Call on a Platform Pivot

Lean Content: Testing Marketing Copy (Instead of Spinning Your Wheels)

I (Heart) Ugly

The Challenge of Sustaining Disruptive Innovation When You Meet Success

Ten Ways to Get Out of the Building

Prototyping to Validate a Big Idea at Getaround

Running a Lean Startup Sales Process