Business communication:an introduction

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Perception of food quality

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Increasing customer attention cost

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Cultural preferences on fragrance

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Consumer perception on food quality

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Cross culture and colour

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ICM Agreements

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Breaking the chains of commodity dependence

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Teen agers influence on family purchase decision

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Talking ad case

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Changing Pattern of household consumption expenditure

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Smell and innovative marketing

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Roles of family in Decision Making

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Role of females in family

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Pester power

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Role of children in family buying

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Consumerism and Middle class abstracts

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Marketing to children

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