Personal Information
Entreprise/Lieu de travail
Dallas/Fort Worth Area United States
Profession
Researcher & Futurist at Aperio Insights
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.AperioInsights.com
À propos
I'm a researcher, ethnographer and futurist.
As a researcher, I've always been naturally curious about how consumers’ think and what motivates them as they interact with their environment. I'm passionate about exploring what causes behavior and what it takes to change it.
I'm the founder of Aperio Insights, a research agency with a software mindset.
We use technology to continuously tweak methods that push teams beyond linear thinking and incremental change into ideas that change the game.
Mots-clés
marketing research
aperio insights
digital ethnography cameras sensors mobile devices
data analytics software omni-channel digital ethno
retail analytics
consumer insights
sensors
wearable
thoughtnav
qualitative
online focus group
bulletin board
futurists
quant
survey
diy
connected car
mirrorlink
mobile world congress
connected car consortium
mwc
apps
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