Personal Information
Entreprise/Lieu de travail
Alexandria, VA United States
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.marketinggeneral.com
À propos
Tony Rossell serves as the senior vice president of Marketing General, Inc., in Alexandria, Virginia. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). He also launched the annual Membership Marketing Benchmarking Report.
Mr. Rossell developed the concept he calls the “Membership Lifecycle”. The lifecycle begins with awareness. Increased awareness facilitates new member recruitment. Engagement strengthens member ties and improves renewal. Finally, reinstatement seeks to restore relationships with members and completes the cycle.
Mots-clés
membership
membership marketing
membership recruitment
membership retention
membership development
asae
association marketing
association
marketing
tony rossell
membership acquisition
membership renewal
retention
associations
mgi
product line extension
marketing general
membership engagmeent
membership lifecycle
membership marketing benchmarking report
marketing plan
membership engagement
membership dues
marketing strategy
tiered membership
group membership
membership growth
membership models
membership renewals
amcham
membership reinstatement
lifecycle
member engagement
membership research
membership benchmarking
acquisition
life
cycle
engagement
lifetime
renewal
value
rate
average
tenure
steady
state
analysis
dues
increase
general
tony
rossell
center
Tout plus
- Présentations
- Documents
- Infographies