Sara Rad

Auckland, New Zealand New Zealand

Senior Experience Designer at PwC's Experience Centre

Design

Sara is a passionate change agent who has a burning desire to help make a difference. She is a firm believer of using human-centred design, technology and business strategy to solve problems. Drive innovation and design interventions that ultimately improves customer experience, and delivers on outcomes. Sara has a background as a service designer in public sector and leading design teams in the private sector, holding a Master of Design. She has experience in a range of disciplines including leading lean UX sprints, user experience, user testing, design thinking, data-led design, value proposition design, social innovation, social policy, design research, advertising, project managemen...