New Shopper Journeys: The Influence of Digital Touchpoints

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Understanding the Urban Consumer

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Cross Media Measurement: A New Approach to Tracking

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Advertising by Mindset

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Diversity Within the Asian American Market

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Marketing to the Multicultural Consumer

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Market Mix Models: Shining a Light in the Black Box

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Study of the Key Drivers of Online Content Consumption

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Large Scale Multi-Country Segmentation and

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Meeting the Challenges of Cross Media Research

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Social media ethics and concerns

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SHOPPER INSIGHTS

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Measuring the Effectiveness of Cross Media Campaigns

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Social Media: Building Your Brand Audience

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