Andrew Kaplan

San Francisco Bay Area, CA United States

Product marketing lead, native advertising

I'm excited to lead product marketing for several of LinkedIn's native ads products: Sponsored Content, Dynamic Ads, and Text Ads. In this role, managing two stellar PMMs, my goal is to connect marketers with high-quality, differentiated native advertising solutions on the world's largest professional network. As PMM lead, I develop, oversee, and/or manage go-to-market plans that... 1) Assemble voice-of-customer data that my team can translate into product requirements, which my team delivers to our Product, Design, and Engineering teams. My team will accomplish this through customer validation interviews, pilot programs, NPS studies, and more. 2) Pilot new products and capabilities ...