Personal Information
Entreprise/Lieu de travail
Glasgow, United Kingdom United Kingdom
Profession
Head of Communications at Loch Lomond & The Trossachs National Park Authority
Secteur d’activité
Advertising / Marketing / PR
À propos
Back in 1998, I gained an Honours Degree in Marketing from Strathclyde Business School. I have spent the years since gaining invaluable marketing experience in both agency and client-side roles across both the private and public sector.
I am fascinated by:
- all forms of communications and what makes people tick,
- how trends start and take off,
- how social marketing can help influence behaviour change in society,
- how to encourage people to do more for the greater good,
- how we can all play our part in saving this precious world we all live in,
- how what we do at work can positively influence the rest of our lives.
I have a particular interest in Social Marketing and beha
Mots-clés
liberia
rtpi
loch lomond & the trossachs national park
#saqp2015
community engagement
planning
live park
town planning
#sypc2016
behaviour change
comms for good
breastfeeding
cause-related marketing
marketing communications
social marketing
marketing for good
societal marketing
Tout plus
- Présentations
- Documents
- Infographies