Ashwin Malshe
14
Abonné
Personal Information
Entreprise/Lieu de travail
France Singapore
Profession
Professor
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.essec.edu/faculty/ashwin-malshe
À propos
My primary research interest is in marketing-finance interface where we estimate the impact of marketing actions on financial market metrics. Within this research area, I also study how marketing and financing strategies interact. My other research interests include diverse topics such as social media marketing, consumer behavior, and trade credit financing.
I teach Marketing Engineering (Analytics) and Social Media Marketing to the Masters students and Experimental Methods to PhD students at ESSEC.
Mots-clés
marketing
essec
ashwin malshe
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research
academic
singapore
analytics
india
publishing
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marketing letters
slides
talk
public
big data
social media
workshop
teaching
pharmaceutical industry
luxury
npv
ses
roi
corporate governance
initial public offering
daily deals
accounting
prices
ipad 2
global
apple
ipad
world
analysis
groupon
challenges
culture
business
marketing-finance
iim-a
pgpx
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