Per Axbom

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I help companies and individuals realize their digital potential. The web scene has been my playground since the mid-nineties and I've helped small startups as well as global corporations with everything from strategy workshops to interaction design to coaching of the entire web team. People hire me to inspire, teach, optimize and get to grips with challenges in managing business critical websites. More often than not I visualize problems and get everyone on board to work with the solution. Sometimes I just ask the right questions. Since 2010 I run Axbom Innovation with a passion in everything from interaction design to corporate education and professional coaching. I get my clients in...

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Per Axbom

Meaningful Play. Getting »Gamification« Right.

Social Media

Critical Thinking forUX Designers (Workshop)

What's Your Perception Strategy? (Why It's NOT All About Content)

The 10 Mistakes I've made...so you don't have to

User Experience Best Practices

The Value of User Experience (from Web 2.0 Expo Berlin 2008)

Persuasive Design or The Fine Art of Separating People from Their Bad Behaviours - Online

Creating a Culture of UX

10 Most Common Misconceptions About User Experience Design

IA Summit 2012: Mapping the Experience

What The F**K is Social Media?

Customer journey mapping

Blueprint+: Developing a Tool for Service Design

UX design, service design and design thinking

The Future of UX: Killing the Wireframe Machine

Developing a Social Media Strategy in 7 Steps

Design and UX in an Agile Process

Content Strategy FTW

Social Networking: Trends and Applications