Personal Information
Entreprise/Lieu de travail
Austin, Texas Area United States
Profession
Founder; Strategist/Moderator
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.tbwachiat.com
À propos
I help agencies, marketers, independent/small brands and quantitative research partners with their strategic and qualitative needs.
As an account planner, I put people and culture at the forefront of everything. Understanding peoples' world and culture, how they live with brands, what keeps them up at night, and what's important to them (and not) is at the heart of what I do. Epic brands are more human and put people at the center of what they believe.
While I am focused on a brand's foundation, I also know success in today's digital world demands getting your hands dirty. Brand success is about what you DO and less about what you SAY. A brand's behavior - good, bad and ugly - is why p...
J’aime
(42)Presentation 1
Maria Serova
•
il y a 11 ans
'Brand building: the different approaches' by Open Strategy & VCCP
Open Strategy
•
il y a 7 ans
Building the Marketing Plan: A Blueprint for Start-ups
HubSpot
•
il y a 13 ans
Experience is the Brand (How to Build a Brand Worth Talking About)
Graham Brown
•
il y a 8 ans
Brand Plan Workshop
Beloved Brands Inc.
•
il y a 12 ans
Social Planning Framework
Ogilvy Consulting
•
il y a 10 ans
Advertising campaign and creativity in advertising
Dharmik
•
il y a 10 ans
Online Display Creative Best Practices ARF 031811
Jim Forrest
•
il y a 10 ans
The 5 Secrets to Advertising Effectiveness (Vision One Research)
Vision One Research
•
il y a 10 ans
Advertising research
Ron Sharma
•
il y a 11 ans
How to kill a creative process : An Advertising guide on managing creativity
Maurice C. Ugwonoh
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il y a 10 ans
Advertising Research & The Creative Brief
Hunter Territo
•
il y a 12 ans
Is Too Much Math Killing Marketing?
Mike Teasdale
•
il y a 14 ans
The Story of Brand Attachment and Technology
Laurence Vincent
•
il y a 10 ans
Crafting Visual Stories with Data
Amit Kapoor
•
il y a 10 ans
Growth Hacking Basics
Morgan Brown
•
il y a 11 ans
Online ethnography
Purple Spinnaker
•
il y a 13 ans
Brand Cross-Cultural Index report dec 2013
Ogilvy
•
il y a 10 ans
3 brief and briefing
Rbk Asr
•
il y a 12 ans
How Advertising Sells
Miami Ad School/ESPM
•
il y a 13 ans
What is Comms Planning?
Julian Cole
•
il y a 10 ans
Lego –Building Brand Ambassadors
BSI
•
il y a 13 ans
Why Making Things People Want beats Making People Want Things - Ad:tech 2013
John V Willshire
•
il y a 10 ans
Hello, Hello Viking!
Hello Viking
•
il y a 11 ans
How to create advocacy and conversation, Planning-ness 2009
Frank Striefler
•
il y a 14 ans
Customer Experience in a Digital & Complex World
Relax In The Air
•
il y a 11 ans
Why planners and creatives should become best friends
Boondoggle
•
il y a 13 ans
The Case for Moderation
James Hurman
•
il y a 12 ans
First things first: message matters
Margot Bloomstein
•
il y a 12 ans
The Creative Brief: A Research Project
Jasmin Cheng
•
il y a 13 ans
Personal Information
Entreprise/Lieu de travail
Austin, Texas Area United States
Profession
Founder; Strategist/Moderator
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.tbwachiat.com
À propos
I help agencies, marketers, independent/small brands and quantitative research partners with their strategic and qualitative needs.
As an account planner, I put people and culture at the forefront of everything. Understanding peoples' world and culture, how they live with brands, what keeps them up at night, and what's important to them (and not) is at the heart of what I do. Epic brands are more human and put people at the center of what they believe.
While I am focused on a brand's foundation, I also know success in today's digital world demands getting your hands dirty. Brand success is about what you DO and less about what you SAY. A brand's behavior - good, bad and ugly - is why p...