Luis Ferrero

Madrid Area, Spain Spain

Marketing Manager

Retail

Over 8 years designing and implementing innovative ways to reach customers throughout Digital and CRM / CEM marketing, optimizing companies’ resources to attract and generate brand value and loyalty. Over 8 years pioneering this area in every company I joined, training teams and leading the execution in multinational companies quoted in Euro Stoxx50 and DowJones along 10 countries. Continuous learning is key, and hence I take part as public speaker at universities and business schools. I strongly stand 4 principles: 1. To lead by building other leaders. Patient is required but is more effective in the mid term. 2. Achieve perfection is commonly out of time/resources. I rather prefer ...