Bill Croson

Stockport, United Kingdom United Kingdom

Product Research & Design

Advertising / Marketing / PR

User experience research and design practitioner with 20 years experience consulting, designing and innovating products, services and brands. Advocate of customer centric design and lean principles in agile product development environments. Enjoys collaborating and sharing knowledge, research and best practice in innovative product teams. Experienced in recruiting, developing and leading cross discipline design teams group wide in FTSE 250 businesses and in specialist digital agencies. Track record of working with business leaders to improve customer experience (specialising in FinTech, travel and media sectors), developing strategies, researching customer needs, designing brand ...