Personal Information
Entreprise/Lieu de travail
Greater Chicago Area United States
Profession
Vice President | Global Planning Director
Secteur d’activité
Advertising / Marketing / PR
À propos
In the era of consumer control, consumers aren’t just consumers. They’re producers. They’re critics. And they’re resourceful. Successful brands must be empathetic and useful. Effective products must tell stories. Telling those stories is my passion.
I’m a student of culture, champion of weirdness, connoisseur of BBQ, and wouldn’t trade what I do for all the money in the world. Studying life not advertising is my mantra. But I love living at the intersection of both.
Mots-clés
insight
consumer
Tout plus
Présentations
(3)Documents
(1)J’aime
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great planners are schizo
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no brand is your friend
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We Are Social - Making Friends & Influencing People (2014)
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Bart van de Kooij
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•
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Personal Information
Entreprise/Lieu de travail
Greater Chicago Area United States
Profession
Vice President | Global Planning Director
Secteur d’activité
Advertising / Marketing / PR
À propos
In the era of consumer control, consumers aren’t just consumers. They’re producers. They’re critics. And they’re resourceful. Successful brands must be empathetic and useful. Effective products must tell stories. Telling those stories is my passion.
I’m a student of culture, champion of weirdness, connoisseur of BBQ, and wouldn’t trade what I do for all the money in the world. Studying life not advertising is my mantra. But I love living at the intersection of both.
Mots-clés
insight
consumer
Tout plus