Deborah Smith

Greater New York City Area, New Jersey United States

Course Instructor

Advertising / Marketing / PR

I am the developer and instructor for this 8 week online certification course for Rutgers School of Business - Camden Executive Education program. The Social Media Marketing course concentrates on the five major social media platforms; Facebook, Twitter, Pinterest, Google+ and Instagram. We will also look at content marketing, the why and how a blog is an important piece of a company’s social media strategy. Course participants should possess a basic understanding of all of these platforms prior to taking this course. We will dive deep into assessing a company’s goals for using social media and determining the best tools in order to reach those goals. http://execed.rutgers.edu/progr...