Martin Wiegel: How to fail. From Golden Drum 2012

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TNS tools and approaches

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Digitalmoms

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Research: behavioral KPI VS branding KPI correlation

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good examples of using timline for brands

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US automotive shopping behavior study 2011

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2011 US travelers road to decision

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Advertising on youtube and brand channels 2012

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Case study for measuring internet ROI for in-store sales

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TNS example of post-campaign analysis for internet

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Sony australia understanding complete marketing roi

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Word of mouth & the internet infographic from Google

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Heineken measuring YouTube roi vs tv

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Animal planet river monsters cross platform impact study

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Research - Attention to advertising in different channels

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Wunderman - How to dominate the world

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Online display ads preso

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