Edgar Anzaldúa

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I'm a Human-Computer Interaction professional, with around 9 years’ experience in User Centered Design (UCD), and Design Thinking evangelist and practitioner. As the leader of the User Experience team in Schneider Electric I have managed to move the organization's processes from being purely tactical and focusing primarily in wireframing (mockups), interactive prototypes and heuristic evaluation to have a more strategic focus, including usability tests, usability analysis, usability studies, usability research, task analysis, etc. and building an UX knowledge base. My focus is on raising awareness about UX and user empathy across the organization. I strive to get relevant people invo...

interaction design ux user experience human-computer interaction user experience design data mining search engine optimization business intelligence google analytics clustering correlation personas

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Edgar Anzaldúa

Présentations

User Experience - Personas

2 | Page Country Clustering Based on Search-Query Pattern Correlation

User Experience (UX) Disciplines: Visual and Non-Visual

J’aime

How to Sell Design to Developers

on Service Design

Design Thinking for Visitor Engagement: Tackling One Museum's Big Challenge through Human-Centered Design