Bournemouth University

digital marketing small business digital communication digital media trust digital social media marketing academia postgraduate research phd m-commerce s-commerce e-commerce headless commerce responsible marketing tranparency social responsibility csr gambling industry regulation responsible gambling crises communication services consumer trust netnography conspicuous consumption millennials l luxury consumer business intelligence content marketing creativity social brand big data marketing branding digital transformation yoga social media communication slacktivism charity-related communication education; digital communication