Fabiana Pereira

Canada Canada

Digital Marketing, Loyalty, CRM & Analytics Expert

Apparel / Fashion

Strategic and technical marketing executive with experience in leading Canadian companies as head of CRM, loyalty, customer insights, and analytics departments. Track record of uncovering white space, developing and delivering successful transformation roadmaps and high-ROI business cases. Excels in building business capabilities by developing teams, implementing required technology, and streamlining processes in the areas of: digital and omnichannel marketing automation, CRM and campaign optimization, loyalty program management, customer database growth and monetization, customer segmentation for personalization, marketing analytics, and consumer insights. CORE SKILLS Delivering high...