About Geoff Fripp is an experienced marketing lecturer, practitioner, author and entrepreneur. He has been an adjunct lecturer at the University of Sydney since 2002, teaching in a variety of undergraduate and postgraduate subjects.
Geoff has had a long career in various senior and specialist marketing positions. In recent years, he has been involved with textbooks in Australia, developing case studies and working as a co-author.
His website, the Segmentation Study Guide is designed assist university-level marketing students better understand and work with the topics of market segmentation, targeting and positioning.