Personal Information
Entreprise/Lieu de travail
Bedford, Massachusetts United States
Profession
Independent Consultant on All Things Freemium
Secteur d’activité
Technology / Software / Internet
Site Web
http://www.take5.net
À propos
I am a serial start-up guy with extensive experience in Conversion Rate Optimization, Freemium, GTM strategies, SaaS trial flows and conversion, product marketing, eCommerce, no touch sales and pricing models. In the past 15 years I have lived in five countries, helped launch four companies and taken two from inception to IPO: Uproar.com (UPRO) in 2000 and LogMeIn (LOGM) in 2009.
At LogMeIn, I pioneered the Freemium conversion model that was key to LogMeIn’s success. I developed the metrics driven trial flows, product marketing initiatives and eComm processes for all the products within the LogMeIn family and lead teams in Boston, Amsterdam, London and Budapest.
As an independent co...
Mots-clés
saas
funnel
onboarding
freemium
price
strategy
desk hotel
flexible desk
activity based work
agile office
gtm
bugatti
Tout plus
Présentations
(4)Personal Information
Entreprise/Lieu de travail
Bedford, Massachusetts United States
Profession
Independent Consultant on All Things Freemium
Secteur d’activité
Technology / Software / Internet
Site Web
http://www.take5.net
À propos
I am a serial start-up guy with extensive experience in Conversion Rate Optimization, Freemium, GTM strategies, SaaS trial flows and conversion, product marketing, eCommerce, no touch sales and pricing models. In the past 15 years I have lived in five countries, helped launch four companies and taken two from inception to IPO: Uproar.com (UPRO) in 2000 and LogMeIn (LOGM) in 2009.
At LogMeIn, I pioneered the Freemium conversion model that was key to LogMeIn’s success. I developed the metrics driven trial flows, product marketing initiatives and eComm processes for all the products within the LogMeIn family and lead teams in Boston, Amsterdam, London and Budapest.
As an independent co...
Mots-clés
saas
funnel
onboarding
freemium
price
strategy
desk hotel
flexible desk
activity based work
agile office
gtm
bugatti
Tout plus