Personal Information
Entreprise/Lieu de travail
Greater Salt Lake City Area, Utah United States
Profession
Marketing Operations Specialist (Conversion Rate Optimization)
Secteur d’activité
Advertising / Marketing / PR
Site Web
valentinejames.net
À propos
I leverage a background in strategic communication, rhetorical analysis, digital publishing, user research, and web analytics to create and organize iterative testing and optimization campaigns that deliver insights and improve performance.
Ultimately, I'm here to help clients build an effective, scalable process around four key questions:
1. What are we trying to accomplish?
2. How will know if we've done that?
3. What do we think drives/impedes the users ability to do that?
4. How will we validate our thinking?
Mots-clés
analytics
communication
organization
lds
group
user experience
digital marketing
interpersonal
a/b testing
conversion rate optimization
cro
storytelling
productivity
process
marketing
collaboration
information technology
web analytics
strategy
lean
ux
measure
byui
cxo
feedback
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