Jim Tobin

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Experienced social media marketer who works with some of the world's largest brands running social media promotions and managing ongoing social profiles/channels. President of Ignite Social Media, the original social media agency (R) and Carusele Media. Author of the 2013 book, "Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World," and the 2008 book, "Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing." Former public relations political spokesperson (having given over 1,000 interviews) and advertising agency leader (a partner in a mid-sized advertising agency). Has masters in public communications.

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