Personal Information
Entreprise/Lieu de travail
Indianapolis, Indiana Area, IN United States
Profession
Keynote Speaker; Former Sr. Director, Digital Marketing Insight at Salesforce
Secteur d’activité
Technology / Software / Internet
À propos
Joel Book is one of the industry’s leading speakers and strategists on digital marketing and customer experience. His career spans more than four decades and includes extensive experience in data-driven marketing and customer relationship management. He has helped hundreds of companies – large and small – learn how to successfully use data, content and digital technology to acquire, serve and retain customers.
Most recently, Book was Sr. Director, Digital Marketing Insight at Salesforce, where he served as spokesperson for the Salesforce Marketing Cloud. Prior to joining Salesforce, Joel was a senior marketing executive for ten years at ExactTarget.
Mots-clés
email marketing
social media marketing
mobile marketing
digital marketing
social media
cross-channel marketing
interactive marketing
crm
direct marketing
one-to-one marketing
sms
mobile messaging
online marketing
multi-channel marketing
database marketing
1:1 marketing
salesforce marketing cloud
personalized interaction
internet marketing
website
online shopping
mobile
email
seo
customer engagement life cycle
financial services marketing
b2b marketing
membership marketing
email marketing for small business
groupon
segment of one
joel book
exacttarget
1to1 marketing
Tout plus
- Présentations
- Documents
- Infographies