Joel Rubinson

marketing research marketing digital marketing media brand tracking social media marketing digital targeting consumer segmentation rubinson advertising multi touch attribution programmatic advertising digital media brand shopper marketing insights roas roi mta shopper insights social media strategy arf research transformation tv advertising roi segmentation #marketing #datascience reach and frequency numerator neustar mma brand growth movable middle marketing analytics brand equity branding rct ad effectiveness ncs frequent shopper data nielsen marketing evolution catalina programmatic innovation behavioral economics iiex cross-media marketing rese brand management bigdata data science moneyballl facebook mobile marketing social media wharton advertising and marketing foa levis starbucks social old spice loyalty consumer unilever mobile shelf back retail shopper video meta-analysis effectiveness mix modeling