Personal Information
Entreprise/Lieu de travail
Greater New York City Area, ny United States
Profession
President, Rubinson Partners, Inc. Strategic Adviser, Board Member at Converseon, NYU adjunct faculty member
Site Web
blog.joelrubinson.net/
À propos
The industry views me as an agent of change helping clients and colleagues to embrace a new model of marketing success in a digital, social, and mobile age.
I consult with marketers, research organizations, digital media companies, shopper insights teams, big data tech firms, and provide expert testimony on legal cases involving brand, shopper and digital/social media value questions.
Some important assignments:
--redesigning global brand tracking systems into guidance systems that include digital and social data
--working with a leader to offer cross-media optimization based on a big data, consumer-centered approach
--changing media planning to a path to purchase framework
Mots-clés
marketing research
marketing
digital marketing
media
brand tracking
social media marketing
digital
targeting
consumer segmentation
rubinson
advertising
multi touch attribution
programmatic advertising
digital media
brand
shopper marketing
insights
roas
roi
mta
shopper insights
social media strategy
arf
research transformation
tv
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segmentation
#marketing
#datascience
reach and frequency
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catalina
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moneyballl
facebook
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wharton
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foa
levis
starbucks
social
old spice
loyalty
consumer
unilever
mobile
shelf back
retail
shopper
video
meta-analysis
effectiveness
mix
modeling
Tout plus
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- Infographies