Jon Howard

203 Abonné

Currently Strategy and Planning Director of Quiet Storm in London. Do other stuff as well. Fascinated by myth, legend and story telling in general, and what brands can learn from this (possibly explaining a love of trashy sci-fi films and too much money spent on comics!) Have a personal concern for social justice, green issues, cause related activity, and how to bring about behaviour change in these areas. Someone did once call me a 'quiet genius'. Although they were possibly having a laugh at my expense. Want to know more? Have a look here: http://about.me/jonhoward. And please feel free to get in contact: jon@quietstorm.co.uk

marketing behaviour brands beliefs branding behaviour change lessons advertising ritual archetype emotion third world cognitive dissonance belief quiet storm socialchange communication behaviourchange success models busines brand positioning stories archetypes brand archetype brand archetyping trends trendspotting

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Jon Howard

Ritualising your brand: how establishing meaningful, ownable behaviour can create lasting loyalty and value

It's been a long time coming

A very simple model for success

An introduction To Brand Archetyping: harnessing the power of stories and archetypes to create legendary brands

10 trendspotting tips in 10 minutes