Personal Information
Entreprise/Lieu de travail
London United Kingdom
Profession
Director, Digital Marketing EMEA
Secteur d’activité
Advertising / Marketing / PR
Site Web
johnwatton.com
À propos
Lead marketing for Adobe's Digital Marketing business in Europe, responsible for the marketing strategy and execution of Adobe’s fastest growing business segment and largest international territory.
20+ years in enterprise technology, SaaS and eCommerce marketing. Have held EMEA regional roles at Oracle, SAP, Ariba and Microsoft, as well as global/HQ roles at Expedia Affiliate Network, Cramer and ShipServ.
Leadership experience across all marketing disciplines including digital marketing, product marketing, lead nurturing, social media marketing, press/analyst relations and strategic marketing management. Track record of innovating marketing teams - shifting from traditional/offline...
Mots-clés
digital marketing
email marketing
b2b marketing
social media marketing
behavioral marketing
marketing
marketing automation
social media
mobile marketing
content marketing
b2b
marketo
lead nurturing
john watton
marketing and advertising
silverpop
big data
online marketing
sales
digital transformation
creative
digital
sales alignment
personalisation
forrester research
be
email
web
adobe summit
lead generation
marketing transformation
management
offline
velocity partners
stan woods
blogging
cmo
Tout plus
- Présentations
- Documents
- Infographies