Kenny Lauer

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Kenny is a customer strategist at heart. Yes, he specializes in Marketing strategies and Digital Experiences (both face-to-face and remote) but his real goal is to use tech and engagement to ultimately drive the right behavior. Kenny currently leads Marketing & Digital at the Golden State Warriors. He oversees all digital strategies and all day to day management of marketing, game operations, youth basketball camps, and retail. In addition, he drives all experience and ideation initiatives related to Oracle Arena and future development for the team’s arena in San Francisco. Kenny is also an active member of • The Academy of Television Arts & Sciences, Interactive Media Peer Group (E

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Kenny Lauer

Working With Big Data

How Change Happens

Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)

CEO Innovation Playbook Public Short Version Part Two

The Myths of Big Data

trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013

Emma closing 15122011 - longue

Want to be Retweeted? Large Scale Analytics on Factors Impacting Retweet Rate in Twitter Network

Placemaking and Phoenix

Social Media for Crisis Management

Tbe gamification summit 2011 M2 Research presentation

Transmedia and the Music Business

I'm Nothing Without My Fans at BlogWorld & New Media Expo 2010

Moby-Dick Remixed: Appropriation as a New Media Literacy

Jeremiah Owyang's Career Path of a Corporate Social Strategist for Awareness, Inc.

ADTELLIGENCE White Paper: Monetizationof strategies and business models for Social Networks

Monologue to Dialogue Social Media And Digital Marketing MWalsh

Digital Experience Design + The Digital Agency

Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2

Ogilvy On: Facebook for Business