Laurence Vincent
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Personal Information
Entreprise/Lieu de travail
Santa Monica, CA United States
Profession
Chief Branding Officer
Secteur d’activité
Writing / Publishing
Site Web
occasionalstory.com
À propos
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Coordonnées
Mots-clés
branding brands brand dependence brand attachment consumer behavior research brand strategy mythology symbolism culture narrative storytelling positioning web 2.0 b2b automotive uta cars social media samsung apple google microsoft brand strategy identity document marketing
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