Mariana Oliveira

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I'm a data-driven professional, focused on business results, with a passion for data analytics, digital marketing and market research. I'm also passionate about consumer understanding in order to discover a creative business idea. I have 10+ years of professional experience, being 7+ in digital marketing and analytics. Through my career, I had the opportunity to work with amazing teams who helped me to develop digital strategies for clients such as Renault, Spotify, IBM, Burger King, Citibank and Mondelëz. Skills: Digital Marketing, Data-driven Strategies, Business Intelligence, Web Analytics, Online Media, Social Media Monitoring, Online Research, Analytical & Reporting Skills, Strong...

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Mariana Oliveira

Présentations

Workshop #SMWSP - Monitoramento para Facebook

Workshop #SMWSP - Métricas para Facebook

"Monitoramento de Mídias Sociais - Por onde eu começo?" _ Metrics Summit 2012

Quero Ser Social Media - Módulo Monitoramento e Métricas

SOCIAL MEDIA WEEK 2014 - Monitoramento de Mídias Sociais além da marca: mapeando temáticas e mercado

J’aime

The Future Of Work & The Work Of The Future

Customer Journey Mapping and CX Research

Google Analytics: Understanding Your Users

The New Language of Gender

Social_Networks_BusinessSchools_CoutinhoFGV

Ferramentas de planejamento

Lean Analytics Cycle

Como mentir usando visualização de dados

Slides :: Como o Google Funciona :: Intrínseca

Periscope #2 - Monitoramento de Marcas

Gerência do relacionamento com clientes (CRM)

Metrics2012 | Tendências no Monitoramento - Análise Comportamental

O que é Arquitetura de Informação e UX Design: visão de uma bibliotecária infiltrada

Rethink Conference 2013 - The Social Agency of the Future

A few things you need to know about digital marketing

Design - The Good, The Bad, and The Ugly!

6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions #OgilvyCannes

Pesquisa Smartphones Brasil MMA_Nielsen_2013

Monitoramento de mídias sociais e branding - EPPA 2014

Opening Keynote: "Data is the Science that Illuminates the Art of Marketing"

IAB - Brasil Conectado - Hábitos de Consumo de Mídia 2013

Infográfico dia das mulheres

The Brand in the Boardroom: Making the case for investment in brand by Joanna Seddon

8095 Refreshed

There's no such thing as digital strategy : Unilever for Hyper Island Master Class

[Relatório] Repercussão do filme "Thor: O Mundo Sombrio" nas mídias sociais

Monitoramento de Mídias Sociais e Inteligência de Mercado