Dr. Martina Olbert
159
Abonné
Personal Information
Entreprise/Lieu de travail
London, United Kingdom United Kingdom
Profession
Founder & CEO Meaning.Global
Secteur d’activité
Consulting / Advisory
Site Web
www.meaning.global
À propos
Dr. Martina Olbert is the world’s leading expert on meaning and cultural relevance, and a visionary thinker redefining the future of luxury.
She is a brand advisor, cultural strategist, social scientist and semiotician reconnecting brands and businesses with meaning and human essence to create new value and relevance in the ever-changing world today.
Martina is the Founder and CEO of Meaning.Global, a global strategic intelligence consultancy helping clients navigate the shifting streams of culture and understand how the evolving symbolic meanings in our world today impact brand and business value.
Mots-clés
semiotics
brand meaning
brand value
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marketing
culture
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humanisation
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management consulting
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talent management
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internal politics
hr
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brand localisation
business efficiency
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matrix of human behaviour
choice architecture
behavioural science
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jersey
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fashion
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information studies
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brand mentoring
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integrating research in marketing
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global market advertising branding
relationship marketing
marketing 3.0.
marketing 2.0.
consumer communities
localization
coca-cola
global insight
local insight
crowdsourcing
collaboration
active consumers
co-creation
kofola
experiential marketing
globalization
prosumers
czech market
b2c insight
glocalization
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