Personal Information
Entreprise/Lieu de travail
Chelmsford, United Kingdom United Kingdom
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.one-marketing.eu
À propos
Ian West was born in Manchester and originally trained in art and design before moving to London to work as art director for paperback publisher Corgi Books. Qualifying in marketing he moved up to the Midlands to start his own consultancy specialising branding and identity development with a strong international bias. His client list contained many household names Adams Foods, Asda, Lotus, Evode,, Vileda and Qualcast.
In the 1980’s the business became part of a leading Midlands marketing services group with Ian taking on a number of roles over the years, including founding and running the digital marketing division. In 2005 he took over the specialist marketing consultancy, One-Marketi.
Mots-clés
marketing
export
branding
marketing strategy
markets
international
brand values
one-marketing
advertising
online advertising
media
ad buying
real-time
intellectual property
colour
language
culture
international brands
brands
measurement tools
data
social media measurement
social media
resource
strategic planning
social media strategy
case study
examples
marketing mix
the 7 ps
marketing decision variables
philip kotler
definition
market creation
what is marketing
leadership
innovation
ideas
creativity
brand focussed
internationally
communications
behaviourism
brand behaviour
digitally
digital
wwwone-marketingeu
brand
ian west
internationalisation
localization
internationalization
key model
localisation
Tout plus
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