Peter Galler

Other

Strategic Planner at The Insight Job

Advertising / Marketing / PR

A Swedish planner/strategist. Data driven. Brand centered. Consumer oriented. SKILLS OBSERVATION: absorbing ideas from unexpected places STRATEGY: interpreting and synthesising big ideas into concise briefs PRESENTATION: organising and delivering narratives that compel, inform and persuade CULTURE: empathetic with an ability to gel with diverse cultures/subcultures RESEARCH: collecting data via a variety of primary and secondary methods PRIMARY: interview, survey, ethnography SECONDARY: Nielsen, MRI, Iconoculture, Quantitative Databases